Since its inception in 1987, JOHNNY WAS has been embraced by free-spirited and confident women who are drawn to the brand's unique signature aesthetic: a visual juxtaposition between vintage and modern, reserved and unrestrained, traditional and innovative. Inspired by world cultures, the arts, and historical dressmaker techniques, the JOHNNY WAS brand transcends fashion trends with its beautifully crafted clothing and one-of-a-kind accessories. Embracing the quintessential California bohemian lifestyle, JOHNNY WAS appeals to the modern gypsy.
Music and family have always been integral to the JOHNNY WAS culture. With his children by his side, Eli Levite started to conceptualize his fashion business in the late 1980s. The soundtrack to this period was Bob Marleys infectious Johnny Was a Good Man, the inspiration behind the brand's name.