Liverpool Jeans was founded by 30 year fashion industry veterans, Ron and Jill Perilman. Ron, owned and operated successful apparel brands such as City Girl and co-operated NYDJ. Jill was CEO of Denimhead, a widely subscribed denim service which provided new innovations and trends in the denim world. They came together with the mission to design jeans with the latest technology for all ages and demographics at the best value. Liverpool was born, offering high quality denim with unique fabric blends and advancements in fit solutions for under $100.